• The files containing IEC Materials for internal and external branding at Ayushman Bharat – Health and Wellness Centres (AB-HWCs) have been hosted for banners, pamphlets, wall paintings etc. All these designs are illustrative in purpose and the States & UTs can improvise on the content/pictures and translate them into regional languages.
• These materials can also be adapted to the local/regional contexts and needs. The credits for pictures in these materials are indicated (as the photos are from Jhpiego). Wherever States/UTs want to use their photo sources, appropriate credits may be added.
• In banners/posters, the materials mention only ASHAs/ANMs/AWWs. States/UTs are suggested to include the name of the CHO/Medical Officer, as per the posting of people at the Sub Centre level/PHC level AB-HWCs.
• These materials were developed by USAID MCSP led by Jhpiego and are being utilised by the States where Jhpiego is operational.
• States/UTs are requested to share their novel and unique IEC materials for hosting on the website, if they desire so, for knowledge sharing with other States/UTs.
• Equal prominence should be given to the logos of MoHFW and NHM on par with State Logos.
• Ensure that ‘Health and Wellness Centres’ are appropriately mentioned as ‘Ayushman Bharat-Health and Wellness Centres’.
• The language in these materials may be improved to suit local understanding and contexts.
• These materials can be used during the ‘Ayushman Bharat Pakhwara’ period and also regularly as guidance IEC materials.

1. The files containing IEC Materials for internal and external branding at Ayushman Bharat – Health and Wellness Centres (AB-HWCs) has been hosted for banners, pamphlets, wall paintings etc. All these designs are illustrative in purpose and the States & UTs can improvise on the content/pictures and translate in their regional languages. These can also be adapted these to the local/regional contexts and needs.
2. The credits for pictures in these materials are indicated (as the photos are from Jhpiego) and wherever, States/UTs want to have their photo sources, appropriate credit for pictures may be added by the State/UT.
3. In banners/Posters, the materials has the name of only ASHAs/ANMs/AWWs and States/UTs are suggested to include the name of the CHO/Medical Officer, as per the posting of people at the Sub Centre level/PHC level AB-HWCs.
4. We acknowledge that these materials were developed by USAID MCSP led by Jhpiego and being utilised by the States where Jhpiego are in operation.
5. We request the States/UTs to send the novel and unique IEC materials developed by them for sharing with other States/UTs, if they desire so! These materials will also be hosted in the website!
6. We suggest the States/UTs to give equal prominence of logos of MoHFW and NHM on par with State Logos!
7. We request that ‘Health and Wellness Centres’ are appropriately mentioned as ‘Ayushman Bharat-Health and Wellness Centres’.
8. Language in these materials may be improved to suit to the local understanding as per the local contexts.
9. These materials can be used during the ensuing ‘Ayushman Bharat Pakhwara’ period and regularly as well as guidance IEC materials!