- Introduction
- Documents
- Guidelines
Ayushman Pakhwada IEC & Community Mobilization materials for AB-HWCs
- The files containing IEC Materials for internal and external branding at Ayushman Bharat - Health and Wellness Centres (AB-HWCs) have been hosted for banners, pamphlets, wall paintings etc. All these designs are illustrative in purpose and the States & UTs can improvise on the content/pictures and translate them into regional languages.
- These materials can also be adapted to the local/regional contexts and needs. The credits for pictures in these materials are indicated (as the photos are from Jhpiego). Wherever States/UTs want to use their photo sources, appropriate credits may be added.
- In banners/posters, the materials mention only ASHAs/ANMs/AWWs. States/UTs are suggested to include the name of the CHO/Medical Officer, as per the posting of people at the Sub Centre level/PHC level AB-HWCs.
- These materials were developed by USAID MCSP led by Jhpiego and are being utilised by the States where Jhpiego is operational.
- States/UTs are requested to share their novel and unique IEC materials for hosting on the website, if they desire so, for knowledge sharing with other States/UTs.
- Equal prominence should be given to the logos of MoHFW and NHM on par with State Logos.
- Ensure that 'Health and Wellness Centres' are appropriately mentioned as 'Ayushman Bharat-Health and Wellness Centres'.
- The language in these materials may be improved to suit local understanding and contexts.
- These materials can be used during the 'Ayushman Bharat Pakhwara' period and also regularly as guidance IEC materials.
Draft Layout of AB-HWCs
- The files containing IEC Materials for internal and external branding at Ayushman Bharat - Health and Wellness Centres (AB-HWCs) has been hosted for banners, pamphlets, wall paintings etc. All these designs are illustrative in purpose and the States & UTs can improvise on the content/pictures and translate in their regional languages. These can also be adapted these to the local/regional contexts and needs.
- The credits for pictures in these materials are indicated (as the photos are from Jhpiego) and wherever, States/UTs want to have their photo sources, appropriate credit for pictures may be added by the State/UT.
- In banners/Posters, the materials has the name of only ASHAs/ANMs/AWWs and States/UTs are suggested to include the name of the CHO/Medical Officer, as per the posting of people at the Sub Centre level/PHC level AB-HWCs.
- We acknowledge that these materials were developed by USAID MCSP led by Jhpiego and being utilised by the States where Jhpiego are in operation.
- We request the States/UTs to send the novel and unique IEC materials developed by them for sharing with other States/UTs, if they desire so! These materials will also be hosted in the website!
- We suggest the States/UTs to give equal prominence of logos of MoHFW and NHM on par with State Logos!
- We request that 'Health and Wellness Centres' are appropriately mentioned as 'Ayushman Bharat-Health and Wellness Centres'.
- Language in these materials may be improved to suit to the local understanding as per the local contexts.
- These materials can be used during the ensuing 'Ayushman Bharat Pakhwara' period and regularly as well as guidance IEC materials!